A white label casino is a prepared platform that an operator launches under its own brand. Games, payments, bonuses, administration and localization already exist; the work is configuration rather than development, which is why launches are measured in weeks rather than months.

Trade-offs

The model favours speed and a lower entry cost. In exchange the operator works within the platform's existing structure and does not receive the source code.

See the White Label casino solution, or compare it with the Turnkey model.